25+
Years coaching
strength, performance, and real-world results across Leeds, Harrogate, London, Dubai, New York and beyond.
10000+
Hours of coaching delivered
to CEOs, world record holders, MMA fighters, and busy parents who just want to feel capable again.
10+
Professional athletes coached
including premiership footballers, international rugby player, an Olympian and a world record-holding Atlantic rower.
Who We Help
We work with seasoned strength athletes, competitive endurance athletes, and complete beginners. People aged 20 to 83. Olympic athletes and first-timers. MMA fighters and managing directors. Mums returning to training after years away and dads getting on the jiu-jitsu mat for the first time at 47.
What they have in common isn't their age or their sport. It's that they take it seriously.
If you're young and competing at the highest level, we'll build the physical foundation your sport demands. If you're older and feel like your body is starting to work against you, or you've just discovered Hyrox, Padel, or BJJ and want to do it properly, we'll build the strength and conditioning that makes it sustainable.
And if you're 83 and still want to be capable, independent, and strong, that matters just as much to us as winning a medal.
In-person across North Leeds, Roundhay, Alwoodley, Harewood, Bramhope, and Harrogate. Online, wherever you are.
You bring the commitment. We'll bring everything else.
Strength Built on Principles
Everything we do is built on six foundational movement patterns. Pressing, pulling, squatting, hinging, core control, and loaded carrying. Master these and everything else follows. Strength for the mat, the race, the course, or just carrying your kids without your back giving out at 50.
We train all energy systems, not just the ones that look good in the gym. Recovery is built into every programme, not added as an afterthought. Nutrition is about sustainable habits, not the latest protocol everyone will have forgotten in six months.
Every session has a purpose. Every programme has a direction. Nothing is random.
This is coaching for the long game. Not the next six weeks. The next twenty years.
Two
20 SESSIONS Two sessions a week. For the person with a demanding life who trains smart rather than often. Built around your schedule not against it.
Three
30 SESSIONS Three sessions a week. More volume, more progress, same principles. For those with a specific goal or event in their sights.
Four
40 SESSIONS Four sessions a week. Everything included. For the person who wants to go all in for a defined period of time.
The Way
Strength isn't the destination. It's the door. That first doorway you stumble through when you’re tired of your own bullshit and you finally want to see what you’re made of. Training, it’s not the whole picture either—it’s just the map you sketch while you’re moving. You don’t sit down with a ruler and draw it out perfect. You move. You fail. You sweat. You get up and keep going, and the path kind of appears under your feet like magic, or madness. And there’s no one way, no golden road, no guru whispering the steps in your ear. Just the one you hack out yourself with your own callused hands and burning lungs and blood-blurred vision. Discipline, yes. Grit. Curiosity. That’s your compass. We train, sure. That’s our thing. Strength training, kettlebells, deadlifts, chins in the cold outdoors at dawn. It’s the tool we use to carve away the lies. But it ain’t the only tool in the shed. Some folks find it up a mountain. Others in a fight. Others on some lonely godforsaken road chasing shadows across the desert. Whatever it is, it’s gotta be yours. Real. Earned. Walked. No borrowed paths, no prefab meaning. So yes, there’s stuff to build. Foundations. So your house doesn’t collapse when the storm comes. And it will come. You need resilience, purpose, the guts to stare your own fear down and walk anyway. We’re not selling belief systems here. No 10-step plans. No quick hacks. Just work. Honest work. And maybe—if you stick around long enough—you get to meet yourself without all the masks. That’s our thing. Not a religion, not some dogma. Just a way. A method, maybe. A rhythm. Movement. Growth. Shit that’s alive. Mind first. Then muscle. Strength—not brute, not blind. But honest. Earned. Clear-eyed. You’ll have to make your own way, each and every one of you. You’ll have to walk it. But if strength’s part of it—and I hope it is—we’ll be here. Not to lead, not to follow. Just walking beside you.
"Whether it was a top-10 finish in a 1,000-mile cycling race, a sub-9-hour Ironman, or winning the solo category in a 3,000-mile rowing race across the North Atlantic - Val was instrumental in getting me ready, mentally and physically. The man is a legend."
— Marcus Beale, Managing Director, Adventure Racer and World Record Holder
Location
Neptune Street, Leeds
Roundhay, Alwoodley, East Keswick, Harewood, Shadwell, Headingly, Adel, Bramhope, Arthington
First Step
We don’t do hard sells. We don’t do free taster sessions. If you’re serious, get in touch. If we’re the right fit, we’ll both know it.
Twenty five years in this industry has taught us one thing above everything else. The people who show up and do the work are the ones who change. Everything else is just noise.